Volvo Considering MINI Rival

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Photo: Volvo
A new report emerging this week suggests Volvo is considering a car that would directly compete with the MINI hatchback and the Audi A1. The Swedish carmaker’s CEO Stephan Jacoby told Autonews Europe that a partner needs to be found to share costs for the project. At the same time, smaller engines are needed, and they will likely will be developed in partnership with Chinese owner Geely.
Jacoby argued that the Volvo brand’s premium image works well in combination with the subcompact size. "Premium customers no longer define luxury based on the size of the car or number of cylinders, there are other attributes which will come into play," he said.

When will be have this mini Volvo. Not soon by the looks of things. Jacoby says that his priority right now is to “renew Volvo's core ranges, the 60, the 80/90 and the SUVs.”

But to ask yourself what a subcompact really is. The MINI has been growing in size exponentially, and the next generation will be available with two extra doors. The British brand wanted to make something smaller and they even build a concept called the Rocketman, but have since pulled the plug on the project. How much smaller than the V40 will Volvo be able to go?
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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