The U.S Volkswagen division has had quite a tough ride lately and things haven’t gotten any better, but this doesn’t mean that they won’t change. You can't call these folks quitters, and a new plan for world domination market leadership is being put together. The first step was to get someone to fill Jonathan Browning’s place as the CEO of Volkswagen Group of America.
So, Volkswagen AG's German executives decided that a German native will be a perfect match for the job and brought in Wolfsburg veteran, Michael Horn. The decision was made because they believed that Horn truly understands Wolfburg’s culture and practices, therefore he will be able to design a plan which will actually help the company.
Their goal is to raise the VW-brand sales and make up for those eight months of sale losses. For them, Horn is the perfect choice as he has worked for Volkswagen AG for a while now and has a lot of experience with the brand. His first assignment with the U.S division will concern the next-generation Golf and all its derivatives.
So, we can say that Volkswagen is very confident with its choice as they feel that the German Wolfsburg veteran will be a strong voice within the company.