If you are not a true Lamborghini fan, then you probably don't know exactly what the Lamborghini Arena is. Judging by how the Italians do things, it could have very well been a new or exciting model wearing the Raging Bull logo, or perhaps some business plan for the next few years. But it's neither.
The Lamborghini Arena was first announced back in February 2024 as the "biggest event in the history of the Sant'Agata Bolognese brand." What does event mean, in this case? Well, think a lot of Lamborghinis and their drivers coming together on a single track for an entire weekend of motoring fun.
The company says hundreds of Lambos from all over the world have flocked this weekend to mark the first edition of the event at the Imola circuit, eager to celebrate their passion for the brand. And Lamborghini did not disappoint, as it played its part as a host remarkably well.
On Saturday, April 6, countless Huracán Super Trofeo EVO2s stormed the Imola track, warming up their engines for the first race of this season's one-make racing series known as the Lamborghini Super Trofeo. Although that won't take place before April 9, seeing all these incredible cars in one place at the same time was quite a sight to behold.
People attending the event were then given the chance to see the mighty and incredibly rare (only 40 made) Essenza SCV12 in action.
The highlight of the weekend was undoubtedly the Lamborghini parade, which took place on Sunday morning (April 7) and saw about 500 Lambo of different makes and ages parading on the Imola track in a bid to form "the largest cavalcade in the brand's history."
With so many incredible cars around it might seem quite difficult to come up with a vehicle that could dwarf all others. Yet Lamborghini did just that with a special version of the Revuelto, put together by the people working for the company's Ad Personam customization program.
Photo: Lamborghini
The Revuelto is a car that first came into the spotlight a little more than a year ago. It arrived as Lamborghini's first plug-in hybrid super sports car, and as such, it deserved a name that would separate from lesser plug-ins – so Lambo called it HPEV, which stands for High-Performance Electrified Vehicle.
At the core of the car is a 6.5-liter naturally aspirated V12 engine, which works with the help of three electric motors, one of them included in a new kind of eight-speed dual-clutch transmission.
Like all other Lamborghinis before it, the Revuelto is a true beast, spitting out 1,001 horsepower and 725 Nm of torque. Those are numbers that easily allow the car to reach top speeds of 217 mph (350 kph), while accelerating from a standstill to 62 mph in just 2.5 seconds.
It is this car that served as a basis for an Ad Personam project that was revealed this weekend in Imola, in honor of the aforementioned cavalcade of unspeakable size.
Everything that makes the Revuelto a Revuelto, from its bodywork to the mechanical bits I mentioned earlier, have of course been maintained, but the Arena, as I chose to call this special project, comes with pretty unique styling.
Starting from the outside, one can easily notice the special paint job, mixing contrasting colors with carbon fiber bits. The color in which the super sports car was drowned in is called Grigio Hati, offset here and there (meaning on the lower line, roof, mirror caps and rear diffuser surrounds) by Verde Scandal. To top the visual impact off, the brake calipers come in Verde Chiaro.
Photo: Lamborghini
The front hood of the monster features two racing stripes in Nero Noctis, while at the opposite end of the car, the back of the Revuelto was treated to the colors of the Italian flag in the form of red, white, and green stripes pulled over the moving wing's lower surface.
Carbon fiber has been used to make many of the car's exterior body elements, including the roof, spoiler, air intakes, and sill inserts. On top of it all (or should I say beneath it all) a set of four alloy wheels sit in beautiful high-gloss black. They are alloy pieces, and they are sized 21 inches at the front and 22 inches at the rear.
Ad Personam's work can be seen inside as well, where Lambo opted for Nero Ade on the sports seats, offset by Verde Scandal stitching and piping. Lamborghini logos in the same green color can be seen on the headrests.
The touches of coolness come in the form of the map of Imola embroidered in the bulkhead panel lining. The writing Lamborghini Arena 2024 and escape routes of the circuit can be seen in the same place.
Lamborghini did not say what it plans to do with the special Revuelto in presented during Arena, but chances are at least some of the people who've seen it in Imola will be in touch with the company.
Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies. Full profile
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