Ulrich Bez Unsatisfied With Cygnet Sales, Blames Lack of Supply

Sales began earlier this year 1 photo
Photo: Aston Martin
We tend to think of the overly proces Toyota in Aston clothing as a bit of a bad idea and a waist of your money. But the company’s CEO Ulrich Bez knows a thing or two about the market and he stands by the little citycar.

A recent Autocar article suggests the CEO is not satisfied with the current sales figures for the Cygnet, but he blames the lack of supply.

“I’m not satisfied with Cygnet sales,” said Bez. “We can’t deliver as many as the customers want, as we don’t have enough stock. It is the sort of product a customer sees and decides they want on the spot – they don’t want to have to wait for their car to be built, but to drive it away there and then.”

He explained that increasing awareness and getting the message of what the car is all about is key to market success.

“We don’t spend millions of pounds on advertising, so promotion takes time.We will soon have a Cygnet store opening in London, in Park Lane, and that will have a dramatic effect on our visibility I think,”
Bez added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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