Photo: Super73
Ask anyone you want, and they will all tell you driving or riding any kind of vehicle doesn't mix at all with drinking. Yet this has never stopped carmakers and bike makers from linking their names (and that of their products) with companies and brands in the alcohol business. It doesn't mean these companies endorse drinking and riding/driving, but they do it anyway, in a bid to get a bit more exposure.
The latest to do so is Super73. It's the name of an American startup that makes, among other things, electric bicycles and (soon enough) motorcycles. And some of these products are so good they routinely enter the media's lists of best of their kind - see the case of the upcoming C1X, possibly the best electric motorcycle of its kind when it comes to charging times: we're promised ten to 80 percent charge in just 15 minutes.
The company said this week it struck a deal with tequila brand JAJA to put together no less, no more than three custom e-bikes, all of them inspired by the "rich and vibrant landscapes" of Mexican state Jalisco, where this brand of the beverage is made.
All three bikes are based on the S2, something the company describes as the "iconic urban cruiser." That would be a ride made with a frame in aluminum alloy, riding on fully adjustable air suspension, and capable of providing four speed levels. The S2 bikes can travel in electric mode for as much as 120 km (75 miles), or virtually an unlimited distance under foot power, provided your legs hold.
All of that is achievable with the custom bikes presented this week as well, only the trips are done on very colorful two-wheelers: special hues have been applied to the frames and chainguards, and there are special decals all around. Each of the three bikes has been painted in such a way as to pay tribute to one of three types of JAJA tequila: Blanco, Reposado, and Añejo.
If you were about to head over to the Super73 website to see how much one of these babies costs, read on for a while: they are free, but for just three people, the winners of a sweepstake that opened on November 14 and will run for the next couple of weeks or so. Yes, that means you are not looking at some kind of limited production version of the S2, but just three examples that are to be used for promotional purposes.
To take part in the sweepstakes and have a shot at winning one of these rides, you have to be over 21 years of age and be a resident of the United States (minus Rhode Island). Both Super73 and JAJA warn that no alcohol prizes will be awarded.
The company said this week it struck a deal with tequila brand JAJA to put together no less, no more than three custom e-bikes, all of them inspired by the "rich and vibrant landscapes" of Mexican state Jalisco, where this brand of the beverage is made.
All three bikes are based on the S2, something the company describes as the "iconic urban cruiser." That would be a ride made with a frame in aluminum alloy, riding on fully adjustable air suspension, and capable of providing four speed levels. The S2 bikes can travel in electric mode for as much as 120 km (75 miles), or virtually an unlimited distance under foot power, provided your legs hold.
All of that is achievable with the custom bikes presented this week as well, only the trips are done on very colorful two-wheelers: special hues have been applied to the frames and chainguards, and there are special decals all around. Each of the three bikes has been painted in such a way as to pay tribute to one of three types of JAJA tequila: Blanco, Reposado, and Añejo.
If you were about to head over to the Super73 website to see how much one of these babies costs, read on for a while: they are free, but for just three people, the winners of a sweepstake that opened on November 14 and will run for the next couple of weeks or so. Yes, that means you are not looking at some kind of limited production version of the S2, but just three examples that are to be used for promotional purposes.
To take part in the sweepstakes and have a shot at winning one of these rides, you have to be over 21 years of age and be a resident of the United States (minus Rhode Island). Both Super73 and JAJA warn that no alcohol prizes will be awarded.
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