Photo: Ferrari
The Ferrari store in London recently had a major refresh that involved hearts, brains and other as part of the Royal Institute of British Architect’s Regent Street Windows Project.
The store created four very interesting displays in its windows that catch the eye and thrill even the non Ferrari lovers.
The unique and innovative window display at the Ferrari Store, created by Gensler architects along with partners Icon and George Singer, features an organic representation of the Ferrari architecture.
The F1 display window showcases the technological prowess, modernity and innovation, illustrated via a pulsating brain, whilst the GT (focusing on the F12 Berlinetta) focuses on the physical and emotional manifestations of passion, love, tradition and heritage through the representation of a beating heart.
All the sculptures on display were created from recycled materials to reflect the Italia carmaker's attention to the environment.
The unique and innovative window display at the Ferrari Store, created by Gensler architects along with partners Icon and George Singer, features an organic representation of the Ferrari architecture.
The F1 display window showcases the technological prowess, modernity and innovation, illustrated via a pulsating brain, whilst the GT (focusing on the F12 Berlinetta) focuses on the physical and emotional manifestations of passion, love, tradition and heritage through the representation of a beating heart.
All the sculptures on display were created from recycled materials to reflect the Italia carmaker's attention to the environment.
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