The opening of the store took place last night, when actors Zach Braff, Kiera Chaplin, Justin Theroux and fashion designer Prabal Gurung joined "New York’s elite" for the opening.
The Italian super carmaker organized the event as it has already used us by know, with a show of unique cars from its history taking the center stage. Ferrari's New York store brought into the spotlight a 1959 250 California, a 1984 GTO, the new 458 Italia, the Ferrari California, the 612 Scaglietti, and the 599 GTO.
From now on, those visiting the Ferrari store will be able to chose from all types of Ferrari products (except cars, of course, but anyone can do that in the nearby showroom), including
So far, the Italian manufacturer operates, through Forza Retail, 5 official stores (including the NY one) in Los Angeles, San Francisco, Honolulu, and Miami. In the past two years, Ferrari engaged in a world wide offensive to open such locations across the world, with the target being to open 60 more over the next two yearsall around the world.
By far the most exclusive store opened in early June in Dubai, on a 1,000 square metres of single-storey floor space and after a considerable investment.