Photo: Cadillac
The Cadillac Celestiq marked the brand's return to the world of ultra-luxury vehicles, thanks to the unprecedented level of personalization offered and the eye-watering price. Cadillac only said about the latter that it would be "north of $300,000," but we now have official confirmation of what that means.
GM is experimenting with a new communication style, as it offers important product updates on social media rather than on official channels. In the case of the Cadillac Celestiq, the pricing was disclosed on LinkedIn, which is a rather bizarre channel to address your customer base. It could be that, for the hand-built Celestiq, the people who can afford to buy one spend a lot of time on the business social network.
Cadillac marketing chief Melissa Grady Dias informed her LinkedIn followers that those eager to begin designing a Celestiq can already do it. As Cadillac announced before, the Celestiq ultra-luxury EV offers "unprecedented levels of personalization." This means the clients are basically guided through the personalization process, with the result being a vehicle as unique as its owner. Each client will have a dedicated consultant to assist them with every aspect of their vehicle design journey.
Configuring a Cadillac Celestiq should be a unique experience, especially as the GM brand promises that some of the world's most talented designers are at your service. Melissa Grady Dias claims that customers love this, and Cadillac has seen an "extremely high demand" for the Celestiq. We'll be watching this closely in the following quarters, especially as individualizing a Celestiq is not for everyone. As Melissa said, you can paint anything you want, "but the blank canvas will start at approximately $340,000 MSRP."
That's still vague but better than the "north of $300,000" price Cadillac announced last year. Melissa knows dealers' predatory tactics well and warns people that the "dealer sets the final price." Fair enough, the starting price is less important when you know you can easily triple it if you feel too euphoric adding features and talking to designers. The sky's the limit, although people might want to question why someone would spend a fortune to buy a Cadillac when they can do a lot better with a Rolls Royce.
The Cadillac Celestiq's specs have not yet been revealed, although preliminary figures show that the Ultium-based EV packs a dual-motor all-wheel-drive setup. The total system output is estimated at 600 hp (609 ps/448 kW) and 640 lb-ft (868 Nm) of torque. This should be enough to sprint from 0 to 60 mph (97 kph) in 3.8 seconds. The 111 kWh battery provides an estimated driving range of 300 miles (483 km). The car supports 200 kW DC fast charging, which can add 78 miles (126 km) of range in just 10 minutes.
Cadillac marketing chief Melissa Grady Dias informed her LinkedIn followers that those eager to begin designing a Celestiq can already do it. As Cadillac announced before, the Celestiq ultra-luxury EV offers "unprecedented levels of personalization." This means the clients are basically guided through the personalization process, with the result being a vehicle as unique as its owner. Each client will have a dedicated consultant to assist them with every aspect of their vehicle design journey.
Configuring a Cadillac Celestiq should be a unique experience, especially as the GM brand promises that some of the world's most talented designers are at your service. Melissa Grady Dias claims that customers love this, and Cadillac has seen an "extremely high demand" for the Celestiq. We'll be watching this closely in the following quarters, especially as individualizing a Celestiq is not for everyone. As Melissa said, you can paint anything you want, "but the blank canvas will start at approximately $340,000 MSRP."
That's still vague but better than the "north of $300,000" price Cadillac announced last year. Melissa knows dealers' predatory tactics well and warns people that the "dealer sets the final price." Fair enough, the starting price is less important when you know you can easily triple it if you feel too euphoric adding features and talking to designers. The sky's the limit, although people might want to question why someone would spend a fortune to buy a Cadillac when they can do a lot better with a Rolls Royce.
The Cadillac Celestiq's specs have not yet been revealed, although preliminary figures show that the Ultium-based EV packs a dual-motor all-wheel-drive setup. The total system output is estimated at 600 hp (609 ps/448 kW) and 640 lb-ft (868 Nm) of torque. This should be enough to sprint from 0 to 60 mph (97 kph) in 3.8 seconds. The 111 kWh battery provides an estimated driving range of 300 miles (483 km). The car supports 200 kW DC fast charging, which can add 78 miles (126 km) of range in just 10 minutes.
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