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The 2024 Toyota Land Cruiser (Not Prado, Not 250) Will Arrive in America on August 1

2024 Toyota Land Cruiser final teaser 9 photos
Photo: Toyota Motor Corporation
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And just like that, the Japanese automaker has quelled any speculation regarding the exact nameplate used for the returning Land Cruiser for the US market. Yes, it will confuse the uninitiated because of the J300 version sold in other regions – but diehard fans probably don't really care about that anyway.
Just like it did almost the entire year, Toyota is building up massive hype for the newest release they intend to bring to the US market. So, after major introductions like the 2024 Grand Highlander three-row mid-size crossover SUV or the fourth generation N400 Toyota Tacoma, here's the exact date when the curtain drops behind the 2024 Toyota Land Cruiser.

The 2024 Tacoma will have its big debut on the silver screen in a superhero movie – the Blue Beetle underdog, but we bet that no one will care about the August 18 apparition because the all-new Land Cruiser for America drops a few days earlier, on August 1. At long last, some enthusiasts will say, even though it hasn't been long since Toyota dropped the previous iteration in favor of only bringing the J310 Lexus LX on the market.

Also, make no mistake – this 2024 Toyota Land Cruiser for the US market is vastly different from the J300 Land Cruiser sold in other parts of the world, although both will most likely share the same underpinnings thanks to the use of the TNGA-F body-on-frame platform. Instead, the rumor mill thought this to be the next Land Cruiser Prado (or series 250) because, at the same time, Toyota also promised a new Land Cruiser for Europe with the initial return teaser for America.

This is the third snippet of the rugged SUV and also the first to say its name after the second one only showed a dazzling silhouette that was facing off into the limelight with a decades-old FJ40 forbear. Toyota is probably telling us something – and they made that clear with this final teaser depicting the front fascia of the 2024 Toyota Land Cruiser having a vintage-style conversation with an FJ62 Land Cruiser now.

Obviously, the modern iteration will take ample inspiration from the long line of predecessors – note the rectangular-shaped LED headlights, the egg-crate style of the radiator grille, or the big 'TOYOTA' letters taking the place of the regular oval-shaped logo at the front. Additional details can't be made out, but as far as we can tell, the next Land Cruiser for America will be delightfully off-road-focused, at least in TRD and TRD Pro guise.

No worries, the wait will not last long as "something great is on the horizon. The all-new Toyota Land Cruiser will make its world debut on August 1," at 9:20 PM EDT (6:20 PM PDT). That's when we will see the all-new SUV in all its glory and gauge our first impressions based on the relationship with the 2024 Lexus GX and the rest of the members of the TNGA-F family.

Update: While scouring the vastness of social media for additional signs of 2024 Toyota Land Cruiser we also came by this video teaser showing a glimpse of the SUV's rear with a clear view of the taillight and separate opening for the rear door's glass. Plus, has anyone noticed the adventurous filmmaker was in the middle of wilderness with just a tent by his or her side?


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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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