2025 Toyota Land Cruiser for America Gets Teased Alongside Decades-Old FJ40 Forbear

2025 Toyota Land Cruiser teaser two 8 photos
Photo: Toyota Motor Corporation
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As part of its ongoing #LetsGoPlaces marketing campaign that was also used a lot for and mainly before the reveal of the all-new 2024 Tacoma, Toyota is slowly giving us more and more Land Cruiser hints.
Toyota started the production of the original Land Cruiser model in 1951 in response to the civilian Jeep and the British Land Rover off-road models. Made in countless body styles and with a 4x4 or comfort focus, the nameplate is one of the most successful in automotive history today. However, probably due to a poor decision by the corner office head honchos, the J300 Toyota Land Cruiser is utterly absent from US showrooms, and instead, the dealers only have the J310 Lexus LX 600 to show for.

Luckily, a recent teaser speaking of the vintage power of old-school Land Cruiser badges revealed that Toyota would seek to remedy that. Since it was also used in Europe, where the big LC rarely makes an appearance and the market is instead dominated by the slimmer Land Cruiser Prado, everyone and their mother across the rumor mill and the imaginative realm of digital car content creators have suspected the Japanese automaker will grace both markets with the same body-on-frame TNGA-F-based model.

Well, there's never smoke without a fire, right? Just recently, Toyota took to social media and its press website to announce that it has decided on "relieving the history to carry on the adventure." Additionally, the automaker also said the legend will soon be reborn, and an all-new rugged Toyota SUV is on the horizon. To exemplify the matter more artistically, they also treated us to an old and a new Land Cruiser standing face-to-face on a cliff overlooking a distant, deserted American western-style background.

Oh, and although there are two beautiful shots of the SUVs, one cannot make out the details because the serene sun is filtered through the clouds in one photo, and the sunset blasts golden waves of light in the other. Of course, the company's pixel masters also had something to do with making the silhouettes a lot darker and more mysterious than anyone would like them to be. No worries, there are still enough details that can be read through the lines and pixels. For example, the teaser's accompanying press release only states: "With 65 years of heritage, you can choose to slow down or reinvent yourself. We chose the latter. Stay tuned for more updates."

From that timeframe, we can extrapolate that the two-door classic Land Cruiser is an FJ40 (the series was introduced in 1960) and that the new Land Cruiser will most likely carry the 2025 model year tag. Additionally, the silhouette of the Land Cruiser Prado, LC 250, or whatever they choose to call it, clearly states that this rugged Toyota SUV is closely related to the 2024 Lexus GX 550 – notice the rising 'elbow' element deployed between the second and third pillar! Cool, right?

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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