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Tesla Opens Showroom in Copenhagen, Gets Ready for First IPO

Tesla Motors, who's owner Elon Musk recently said that he's broke, will open a new showroom in Copenhagen, at Bredgade 35, in the center of the city, on July 1st. This is the fifth European store of the company, after the ones in Zurich, Munich, Monaco and London, with another eight currently available in North America.

"People in Denmark believe in social responsibility, and the Tesla Roadster is the only electric vehicle that combines a world-class sports car with their values of environmental stewardship," said Cristiano Carlutti, Tesla's Vice President for European Sales and Operations. "We are thrilled that customers in Denmark and throughout Scandinavia have embraced not only the Roadster but the core business philosophy of Tesla Motors."

Besides the new opening, Tesla is also preparing for the company's first initial public offering (IPO), with shares of the brand set to begin trading today on NASDAQ. The opening price is $17 per share, according to official data.

Tesla filed for an initial public offering earlier this year, although rumors about such a decision surfaced since 2008. Back then, Elon Musk, the company's CEO, said the IPO could be made in late 2008 or 2009, but the registration statement has been delayed until early 2010.

"A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective," Tesla said in late January after announcing the IPO.

"This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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