Photo: Screenshot from Vimeo
Testimonials have long been used for commercial purposes - so much, in fact, that they've become lame lately, usually associated with products such as room fresheners, mops and toothpaste. Oh, and Teslas.
Yes, the modern company called Tesla Motors uses this method of promoting itself, and in most cases, the resulting videos are no better than the ones featuring housewives telling you about the best blender in the world. There are some exceptions, though, and this one featuring Henry Nelson, a mailman in a small Minnesota town, is one of them.
It probably has to do with the whole surreal feel of the situation: a man from a small community doing this very conventional job with arguably the most modern car available. It's just such a weird mix of ingredients that you're glued to the screen, waiting to see what Mr. Nelson has to say next.
Well, while we do encourage you to do that, we'll spare you some of the suspense and tell you it's all good things about the Tesla. What sets this apart from other similar videos for different products is that Henry Nelson's arguments actually make sense. Few people would have thought about it, but the Tesla Model S does make for a very good mail delivery car. The Model X even more so, but Henry got his electric sedan back in 2014, so that wasn't an option then.
The people of Ortonville have to keep an eye out for the mail, because they will definitely not hear Henry approaching in his stealthy EV. He makes a case for the amount of space available in a Model S, while also mentioning the car's pure curb appeal. He says his daily route is about 124 miles, which is well within the limits of Tesla's range. But this is where it stops being a testimonial and veers towards advertising.
Henry details his route, saying that about 80 of those 124 miles are gravel roads, but despite the fact that he's already clocked 38,000 miles on the car, the only maintenance required is cleaning it. He also mentions the huge savings he makes every day - the Tesla only costs him about 10 percent of what a regular vehicle would.
There's no way of checking the veracity of this story, but we'd hate to think Tesla would sink so low as to present false testimonials without presenting them as such. And with that in mind, we'd like to congratulate Mr. Henry Nelson on his initiative, and hope to see more mailmen using EVs for their daily drops. Or maybe the US Post could even commission a company to come up with a special electric mail truck?
It probably has to do with the whole surreal feel of the situation: a man from a small community doing this very conventional job with arguably the most modern car available. It's just such a weird mix of ingredients that you're glued to the screen, waiting to see what Mr. Nelson has to say next.
Well, while we do encourage you to do that, we'll spare you some of the suspense and tell you it's all good things about the Tesla. What sets this apart from other similar videos for different products is that Henry Nelson's arguments actually make sense. Few people would have thought about it, but the Tesla Model S does make for a very good mail delivery car. The Model X even more so, but Henry got his electric sedan back in 2014, so that wasn't an option then.
The people of Ortonville have to keep an eye out for the mail, because they will definitely not hear Henry approaching in his stealthy EV. He makes a case for the amount of space available in a Model S, while also mentioning the car's pure curb appeal. He says his daily route is about 124 miles, which is well within the limits of Tesla's range. But this is where it stops being a testimonial and veers towards advertising.
Henry details his route, saying that about 80 of those 124 miles are gravel roads, but despite the fact that he's already clocked 38,000 miles on the car, the only maintenance required is cleaning it. He also mentions the huge savings he makes every day - the Tesla only costs him about 10 percent of what a regular vehicle would.
There's no way of checking the veracity of this story, but we'd hate to think Tesla would sink so low as to present false testimonials without presenting them as such. And with that in mind, we'd like to congratulate Mr. Henry Nelson on his initiative, and hope to see more mailmen using EVs for their daily drops. Or maybe the US Post could even commission a company to come up with a special electric mail truck?
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