Tesla Model 3 Launch Event Will Be a More Private Affair, Could Be Live-Streamed

Tesla Motors event 1 photo
Photo: Steve Jurvetson via Wikipedia
The last time Tesla Motors presented a new model to its existing and potential clients, things didn't work out very well. Elon Musk put on an uninspiring performance and the fact that the whole presentation started more than an hour after it was scheduled didn't help either.
In fact, some of the people present there were quite upset, but they were willing to let it go for the chance to see the Model X up close, maybe even sit in it, when the presentation was done. Yeah, well, that didn't happen either, so some of them took to the Internet to express their frustration and give Elon Musk some advice on how to better treat his clients next time.

I think we've all come to know the type of person Mr. Musk is, so it's no surprise he didn't take it kindly. And the way his company seems to be managing the next big event - the Model 3 unveiling (or whatever will happen on March 31) - hints that he might have a different solution than those that were suggested to him.

Since the end of the month is approaching rapidly, the Tesla community was starting to wonder why so many of them haven't received an invitation. The long-time owners or the winners of the referral program were expecting to be among those attending the event, but with just a little over three weeks left, the invitations still haven't arrived.

One owner took matters into his own hands and asked Tesla about it. Tesla Motors Club member calisnow wrote an e-mail to his Tesla representative and requested an invite to the event. He shared the answer he got in a post on TMC forum:

"Hey [edited],

I am afraid I have no way of getting you tickets to this event. From what I was told, it will be a small group of people selected by Elon and his immediate team.


While it's understandable that a lot of people are very hyped about the Model 3 and would like to be among the first to see it (not so they can brag about it, but because they're genuinely interested in the vehicle), this might actually be the better decision.

After the previous semi-fiascos, Tesla could be downsizing the actual event and focusing on streaming the whole procedure live over the Internet. This last bit hasn't been confirmed yet, but it would make a lot of sense. I know I would be watching. Of course, there are countless ways Tesla could screw up this part as well, but let's hope for the best.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Vlad Mitrache
Vlad Mitrache profile photo

"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories