Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved." commercials. The campaign targets dog owners and people who love their Subarus. That's because, according to the manufacturer, Subaru drivers are two times more likely than the average car owner to have a pet.
While every major manufacturer is struggling to get its cars noticed during the 2013 Super Bowl, Subaru is taking things easy and has chosen to show its ads during Animal Planet’s Puppy Bowl IX.
Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers. This includes:
• Dog Matchmaker(With the help of Grant Weber, every dog can find their perfect Subaru.. Enter the dogs breed, weight, and lifestyle and the Matchmaker will identify a fitting model for the dog.
• Ask a Dog - Live(Type in a question and Our Subaru Canine Experts will work hard to dig up the results.
• Four-Paw Drivers Club(Let your dog become a four-legged Subaru enthusiast with their own dog driver’s license. Upload a photo of your dog to populate a personalized dog driver’s license and share with your friends.
• Put Your Dog in a Subaru(Every dog has his or her day. Now you can help them get there faster by putting them behind the wheel of a Subaru. Upload a picture of your furry friend, put them in the driver’s seat, and see where the road takes them.
Lint Roller:
Tailgate:
Let's Talk Financing:
On the Lot:
Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers. This includes:
• Dog Matchmaker(With the help of Grant Weber, every dog can find their perfect Subaru.. Enter the dogs breed, weight, and lifestyle and the Matchmaker will identify a fitting model for the dog.
• Ask a Dog - Live(Type in a question and Our Subaru Canine Experts will work hard to dig up the results.
• Four-Paw Drivers Club(Let your dog become a four-legged Subaru enthusiast with their own dog driver’s license. Upload a photo of your dog to populate a personalized dog driver’s license and share with your friends.
• Put Your Dog in a Subaru(Every dog has his or her day. Now you can help them get there faster by putting them behind the wheel of a Subaru. Upload a picture of your furry friend, put them in the driver’s seat, and see where the road takes them.
Lint Roller:
Tailgate:
Let's Talk Financing:
On the Lot: