Subaru Requests 2,000 Additional BRZs to Match Strong US Demand

Subaru BRZ 1 photo
Photo: Subaru
The sporty Subaru BRZ is selling rather well in the US, so much so that dealers can`t keep up with the strong demand. The car has received highly-positive reviews from critics, owners and even people who have nothing to do with the automotive field.
So, in order to match the demand, Subaru of America has requested an additional 2,000 BRZs, which it is set to receive over the next four months. According to Tom Doll, CEO of Subaru of America, they “are selling all the BRZs we can get [. . .] We have been sold out of the car since it was introduced." Currently, the BRZ is built in Japan, and is being imported into the US at a rate of 500 units per month.

However, with 3,120 deliveries through October, demand is clearly higher than supply. Along with the BRZ, Subaru has also asked for an additional number of XV Crosstrek crossover models - raising the number of units they receive each month, from 2,000 to 2,500 cars.

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