Seven New or Refreshed Lincoln Models in the Next Four Years

The Lincoln brand will receive much more than an EcoBoost from its Ford father in the next four years. The marque’s range will be expanded and enhanced with seven all-new or significantly revised vehicles, as part of the One Ford plan.Ford plans to add value to Mercury’s design, technology and powertrain areas, in order for the brand to take on North American market competitors such as Cadillac and Lexus.

The Lincoln’s fresh product line-up, which currently includes the MKS flagship saloon, MKT seven-seater crossover and the refreshed MKZ mid-size sedan, will see the introduction of a hybrid version for the MKZ and the addition of the facelifted 2011 MKX crossover later this year.

Lincoln’s rise will be supported by expanded product development and marketing, sales and service teams.

Ford’s complete plans for Lincoln include:

• Lincoln’s first-ever C-segment vehicle
• New Lincoln-exclusive powertrains, including an all-new V-6 engine and advanced fuel-efficient transmissions
• EcoBoost engines available in all Lincolns - from the Navigator full-size SUV to the new C-segment Lincoln
• Fuel economy leadership with each new vehicle
• More useful technology and features, including: fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear-selectors; active noise control; and exclusive MyLincoln Touch driver connect technology 

“We have made tremendous progress on profitably growing the Ford brand during the past few years. Now, it is time to do the same for Lincoln,” said Mark Fields, Ford’s president of The Americas.

“Profitably growing Lincoln in North America is an important part of our One Ford plan,” said Alan Mulally, Ford president and CEO. “Our Ford brand is gaining momentum and winning customers around the world.  Now, we are going to use the same laser focus to further strengthen Lincoln and deliver even more products luxury customers really want and value.”