The data has been revealed by the first quarter Global Quality Research System, which was conducted for Ford by RDA Group of Bloomfield Hills, and can be translated into a percent improvement compared to the one posted in the fourth quarter of 2009.
“To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company’s commitment to quality,” said Bennie Fowler, Ford group vice president, Global Quality. “All the third parties studies are showing the same thing – Ford now has world-class quality.”
The study also indicates that the automaker has the fewest number of vehicle malfunctions among all volume carmakers in the first 90 days of ownership. The company’s vehicles registered 1,107 “things gone wrong” per 1,000 units, an 8 percent improvement compared to last year.
“Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline.” said Donald Pietrowski, president, RDA Group. “Those improvements are clearly reflected in rising customer satisfaction with its products.”
One of the results of these quality improvments is the fact that Ford vehicles with an age of one to five years have seen their resale values increase by 23 percent year on year.
"While we are proud of the progress we’ve made, we know how important it is to keep the momentum going,” said Fowler. “We can never be satisfied.”
The GQRS study asks new vehicle owners to report any issues and rate their satisfaction with vehicle quality on a scale of 1 to 10.
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