Initially, he was shown as a guardian archer of the new Ibiza Cupra, who flew above the car and shot people as they were taking their first glance at the 170HP hot hatch - of course, those hit instantly fell in love with the car.
SEAT’s marketing campagin has now moved from more conventional areas to Facebook. Fans can play an Ibiza Cupra game which allows them to get in the shoes of the character. All participants are entered in a contest and can win a romantic trip to Barcelona. Does this float your boat? If the answer is yes, you can have a go here.
Seat UK ‘s facebook page also features a behind the scenes video, showing hidden parts of the Ibiza TV ad and an interview with the Cupid character. 2,000 fans joined the phenomenom since it was created a few days ago.
SEAT UK National Communications Manager Rob Taylor said: "The growing influence of digital social media simply cannot be denied. It seemed logical to us, following the success of the initial Cupid campaign, that we should ‘marry’ the obvious appeal of our character to the phenomenon of Facebook,"