Saturn Scrambles to Clear Inventory

As its final say has been sealed this month, GM's last-standing "bad brand" is scrambling to launch new marketing campaigns and offers to speed up the inventory exit rate of its vehicles. The speed at which this is done made analysts believe Saturn will be no more by the end of next January.

"Starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all,” Susan Docherty, GM US sales vice president said according to Autonews.

According to the latest estimates, Saturn still has 9,400 Saturn units in stock as of the end of October. GM hopes that despite the announced scrapping of the brand, the sale of the remaining units will not be difficult.

Additionally, GM debuted today an incentive to encourage Saturn sales. According to its provisions, customers get either $4,000 whether off of any 2008 or 2009 Saturn or zero percent financing for 72 months. Any Saturn owner will receive an extra $1,000 in cash as a loyalty bonus.

Saturn's dealers, who received the verdict on Saturn with a somewhat strange acceptance, believe Saturn will get itself rid of the inventory in more than three months. At a rate of sale of only seven Saturn cars a month, as a dealer in California recorded, the 51 cars should last well for another five months.

The - let's face it – unbeatable offers made for Saturn may stir quite an excitement in the US over the remaining vehicles. After all, the rarer they are, the more valuable they'll become (especially if they come cheap).
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories