GM Announces Official Termination of Saturn Brand and Dealers

In what may be called the sad news of the day from the automotive industry, American manufacturer GM announced through its CEO, Fritz Henderson, that the final decision about the termination of both the Saturn brand and its dealership network has been taken.

According to Henderson, the decision has been made due to the fact the now former Saturn suitor Penske Automotive decided to end all and any discussions regarding the acquisition. Below are excerpts from Henderson's announcement.

"As a result of PAG’s decision, we will be winding down the Saturn brand and dealership network, in accordance with the wind-down agreements that Saturn dealers recently signed with GM. Pursuant to the terms of those agreements, the wind down process will be determined and communicated shortly."

"Saturn customers and owners will continue to be able to purchase and have their vehicles serviced at Saturn retailers during this process. Once the wind down is complete, Saturn owners will still be able to have their vehicles serviced at other GM dealerships. We will be communicating with our customers very soon to explain the next steps in this process."

"Today’s disappointing news comes at a time when we’d hoped for a successful launch of the Saturn brand into a new chapter. We will be working closely with our dealers to ensure Saturn customers are cared for as we transition them to other GM dealers in the months ahead. I’d also like to thank every GM employee and Saturn retailer who worked so hard to try to make this new beginning happen for Saturn."

Reactions on this somewhat expected decision are likely to follow throughout the day, so keep an eye out on further updates regarding the fate of the brand's dealers and its customers.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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