S 1000 RR Superbike Boosts BMW US Sales in 2010

Despite the current economic downturn on the U.S. motorcycle market, the North American division of BMW posted a nearly four percent growth in sales in 2010, mostly thanks to the launch of the S 1000 RR superbike. In fact, the S 1000 RR was the best selling bike in BMW's model lineup for 2010, surpassing the R 1200 GS model.

Other popular core models in BMW's lineup - the R 1200 GS, R 1200 GS Adventure, and R 1200 RT - benefited from the introduction of a new engine and posted strong sales as well.

However, the company’s performance in sales was not only credited to its products, but also to its dealer network.

"BMW dealers did a tremendous job in 2010, despite the headwinds they faced with a tough economy. While many dealers in the country struggled last year, BMW dealers remained committed to the job at hand and worked tirelessly to capture every sale they could," stated Mac McMath, BMW Motorrad USA National Sales Manager.

The company stays optimistic for 2011, as it has to meet continued demand for the S 1000 RR and as the new six-cylinder touring bikes make their debut. New and re-launched models, such as the F 800 R naked bike, G 650 GS dual-sport and R 1200 R, are also expected to bring their contribution to overall sales.

"The new K 1600 GT and K 1600 GTL should give motorcyclists a compelling reason to head down to their local BMW dealer this spring. We expect strong sales from these bikes as nearly 400 customers have placed deposits for them since we kicked off our pre-sale program in late December," added Math.