“Renault isn’t like other brands: we innovate in the interest of everyone” said Stephen Norman, Renault’s Global Marketing Director, in a release. “A real ‘people centric’ brand and, perhaps, the only one of our time. Renault TV offers more than the online content and allows a wider audience to have a different and cool relationship with the brand, that goes beyond the ephemeral few seconds of the internet.”
“Renault TV launched online earlier this year and has enjoyed significant success. We are delighted to be able to bring it to the Sky platform channel 883 to widen our audience,” added Phil York, Renault UK Marketing Director.
Renault TV, on Sky Guide 883, will broadcast everyday, 24/7, and will include programs like the ones listed below:
- Test Drive - road-tests of the latest Renault models
- Renault Icons - retraces the history of key models from Renault’s past
- 100 years of the car - brings back to life over a century of history by looking through the brand’s archives
- Zoom - offers viewers the opportunity to get behind the scenes at Renault’s events (International Motor Shows, Cannes Film Festival, London Fashion Week)
- My Renault and Me - profiles of passionate Renault enthusiasts
- Driven - a look at people who use their Renaults for a wide variety of purposes in their everyday life
- Ideas Factory - discovers the innovations Renault is working on and explains them in a logical manner
- Chefs on Tour - two chefs journey around the beautiful British countryside on board their vehicles in the search of regional ingredients with which to cook. A panel of judges decide upon the winning meal
- The Key - contestants answer questions and take on challenges on board a Renault Espace for the chance to win a car
- Surf Break - a series, comprising of four episodes, following the adventures of three surfers on board their Renault Koleos
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