Meant as a truck for first-time buyers, the for-now-called Adventurer (official name not yet chosen, but Adventurer is likely to stay) borrows much from the Tradesman version of the Ram 1500, presented at the Chicago Auto Show last week.
Powered by a standard HEMI V8 engine good for 390 horsepower and 407 lb.-ft. of torque, the new 1500 version plans to conquer the new comers to the segment with the same price competitors are charging for their V6 engines. And a lot more features, Chrysler adds: automatic headlamps, rear-view day/night mirror, tinted glass windows, tip start, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, and the list goes on, and on, and on..
“We know we have the formula right. Now we just need a great name that promotes pride of ownership,” said Ram Truck CEO Fred Diaz, as if the only big obstacle between the Code Name Adventurer and complete success is a name.
“This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”
The model will be offered as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain, with a maximum trailer weight of 10,450 lbs. when using the optional Class IV hitch. Chrysler priced the model at $23,830, including $975 destination charge. Delivery date: second quarter of the year.