Put a $3M Bugatti Chiron on a $25M Superyacht and Call It a Regular Day in Monaco

The 2024 Monaco Grand Prix kicks off on May 26, which means that anyone who's anyone is already there. Athletes, celebrities, billionaires, business people, and everyone else in between is descending onto the city-state.

This is the time of the year when showing off has potential to turn a rather standard appearance into a viral moment, or maybe even one of the hottest moments of the social season.

That's easier said than done, though. To stand out in the world's wealthiest state means thinking outside of the proverbial box – and as over the top as possible. Enter luxury influencer and filmmaker Tom Claeren, who seems bent on trademarking "ultra-rare luxury car onboard an award-winning superyacht" as his signature move.

For the second time in as many years, Claeren is generating a lot of buzz online and in the local media for making a car "fly" from the Monaco marina onto a nearby luxury vessel. Last year, it was a Ferrari F40 that came to "land" on the deck at the bow of a superyacht to mark the 80th anniversary of the Grand Prix.

The stunt was lauded worldwide for how daring, albeit far from novel, it was, with coverage extending beyond trade publications in the automotive or yachting world. In other words, it was confirmation for Claeren that it was a sound advertising option, one that he's clearly ready to explore once more.

How to make a Chiron fly

This year, to mark the debut of the Monaco Grand Prix, Claeren has partnered with Libertex and Boutsen Classic Cars and, with backing from Hello Monaco magazine, has made a Bugatti Chiron "fly." Much like with the F40, the flight was short but nonetheless spectacular, as the $3 million hypercar was lifted by crane from the marina onto the aft deck of a superyacht parked nearby.

It was no easy feat, though. As documented on his social media, the Chiron required building a special platform, so that it could be lifted up in the air with it, to cut down the chances of causing any kind of damage to the car.

The entire thing must have been quite the spectacle for passers-by, even those who might already be somewhat desensitized from being around ultra high-end luxury items all the time. As we said before, in order to stand out in Monaco, only the most spectacular thing will do. This is one such thing.

Beyond being a "stunt" meant to earn exposure in the media and the socials, this is a marketing move. Claeren is a specialist in digital marketing – some call him a luxury influencer – and he's also an experienced filmmaker and video editor. This time, he's putting these skills to the good use of the partners mentioned above, who are most likely clients as well.

Landing a Chiron on the perfect superyacht

Then, there's the question of the "landing spot" Claeren has chosen for the Chiron. As impressive as this hypercar is in every respect, the difference in making this stunt a true spectacle is in finding the perfect superyacht to pair it with. Claeren chose Seven Sins, a leisure craft that stands out for its gorgeous design and enviable awards collection, beyond the intriguing name.

Seven Sins is a 2017 Sanlorenzo superyacht, the first model in the new 52 Steel series with a total length of 52 meters (170 feet) and an estimated value of $25 million. It's clearly not the biggest or the most expensive, let alone the most luxurious superyacht out there, but it's an absolute beauty on its own.

Seven Sins is the starter yacht of Belgian millionaire Hugo Verlinden and comes with exterior and interior design by Officina Italiana Design and accommodation onboard for as many as 10 guests. One year after delivery, it won a Neptune award at the 2018 World Superyacht Awards, along with other accolades at other events.

The classic but easily distinguishable black-and-white exterior hides interiors tailor-made for entertaining and socializing, including a gorgeous beach club tucked under the glass-bottomed pool on the deck above.

When used as a beach club, the entire space can expand to the outside via fold-down terraces, offering maximum space for outdoor fun or access to the wellness area that holds the gym and the sauna. When the beach club is not in use, this area transforms into a floodable drive-in tender garage.

Seven Sins is powered by twin 2,000 hp Caterpillar diesel engines and maxes out at 17 knots (19.5 mph/31.5 kph). Range is a solid 4,400 nautical miles (5,063 miles/81,49 km) when cruising at 11 knots (12.6 mph/20.3 kph).

Verlinden uses Seven Sins for his and his family's personal use, offering it for charter the rest of the time. The superyacht charters for prices starting at €300,000 ($325,000 at the current exchange rate) per week in the summer season and $300,000 (€277,000) a week in the wintertime.

Someone paid a lot of money for that Chiron to go out to sea under Claeren's direction, is what we're saying.

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