But Polestar believes now is the right time "to disconnect to reconnect."
The Chinese-owned Swedish automaker shares a story that many of us might feel uncomfortable to admit that it's true. Waking up in the morning is almost tied with picking our phones up immediately after realizing it's a new day. If we can't find it right away, there's a sense of urgency that kicks in. If you think about it, that's a weird feeling. Our phones are backed up through cloud data services.
So, at the most, what we could end up losing is a smartphone. What's with all that rush?
But not finding your phone can, at times, accelerate the whole waking-up part better than coffee. Polestar even links its claim to a study that shows most Americans check their mobile device within 10 minutes of waking up.
Afterward, we enter a cycle of phone, laptop, phone, maybe a tablet or another device, laptop again, and that's it… It gets dark outside again! If you are a netizen or a corporate worker who must deal with all sorts of new technologies, scheduling, and keeping in touch with people, then you know that's mostly true.
Polestar, however, admits that our connected lifestyle isn't going away anytime soon. And, to be honest, who even wants that? It has never been easier to keep in touch with friends or family, access information, and consume exactly the type of content we want. In exchange, we just have to occasionally watch or listen to some ads or pay monthly subscriptions.
Companies understand that we like to spend time with our handheld devices, so they're investing even more in the digital realm. The phones we have today can do much more than place calls or surf the internet. The new iPhone, for example, can send emergency services an SOS with your location in case of an accident or can help you contact Roadside Assistance via satellite. There's no cellular data required.
Polestar advises tech enthusiasts and people who use smartphones or similar devices to turn off notifications, limit the time spent on social media, introduce mandatory breaks away from screens, and give up scrolling before sleep.
The EV maker also underlined that most Gen X and Millenials think fondly of the time when the internet and smartphones weren't part of everyday life. Polestar says it would have made a time machine if it could.
Thus, the brand recommends taking a break, getting behind the steering wheel (where, ironically, you'll also find screens), driving to a nearby forest, and getting in touch with nature without relying on modern technology after parking the car.
"So, do as the Swedes do. Go digital detoxing in a forest near you. If only for a little while," says Polestar.
It could be a great idea. Detaching from the day-to-day life might net us some improvements in all sectors of life.
We believe that going for a drive in a 1985 Volvo 740 would have the same outcome and be even better than just touching trees. Or should we wait for the Apple car?
What would you do? Let us know below.