Polestar Invites iPhone 15 Fans To Explore Digital Detoxing

The most expensive iPhone yet starts at $1,199 and features everything Apple prepared for the new unit, plus 256 GB of storage. It's the model you want if getting all the novelties is on your list. Given the updates made to the camera and the phone's reputation for shooting crisp videos, photographers and videographers could be the first ones to pre-order it on the 15th.

But Polestar believes now is the right time "to disconnect to reconnect."

The Chinese-owned Swedish automaker shares a story that many of us might feel uncomfortable to admit that it's true. Waking up in the morning is almost tied with picking our phones up immediately after realizing it's a new day. If we can't find it right away, there's a sense of urgency that kicks in. If you think about it, that's a weird feeling. Our phones are backed up through cloud data services.

So, at the most, what we could end up losing is a smartphone. What's with all that rush?

But not finding your phone can, at times, accelerate the whole waking-up part better than coffee. Polestar even links its claim to a study that shows most Americans check their mobile device within 10 minutes of waking up.

Afterward, we enter a cycle of phone, laptop, phone, maybe a tablet or another device, laptop again, and that's it… It gets dark outside again! If you are a netizen or a corporate worker who must deal with all sorts of new technologies, scheduling, and keeping in touch with people, then you know that's mostly true.

We do spend a lot of time on our devices, especially since social media platforms figured out a way to keep us entertained for hours through short-form content. This snappy delivery of information even affected our way of reporting on cars. Few people want to hear about all the intricacies of a newly-launched vehicle or the complicated challenges that lie ahead for and with the transition to zero-tailpipe emission cars.

Polestar, however, admits that our connected lifestyle isn't going away anytime soon. And, to be honest, who even wants that? It has never been easier to keep in touch with friends or family, access information, and consume exactly the type of content we want. In exchange, we just have to occasionally watch or listen to some ads or pay monthly subscriptions.

Companies understand that we like to spend time with our handheld devices, so they're investing even more in the digital realm. The phones we have today can do much more than place calls or surf the internet. The new iPhone, for example, can send emergency services an SOS with your location in case of an accident or can help you contact Roadside Assistance via satellite. There's no cellular data required.

Polestar advises tech enthusiasts and people who use smartphones or similar devices to turn off notifications, limit the time spent on social media, introduce mandatory breaks away from screens, and give up scrolling before sleep.

The EV maker also underlined that most Gen X and Millenials think fondly of the time when the internet and smartphones weren't part of everyday life. Polestar says it would have made a time machine if it could.

However, it has something that's arguably better because, well… It exists! Its EVs can be used to explore nature without polluting the local environment.

Thus, the brand recommends taking a break, getting behind the steering wheel (where, ironically, you'll also find screens), driving to a nearby forest, and getting in touch with nature without relying on modern technology after parking the car.

"So, do as the Swedes do. Go digital detoxing in a forest near you. If only for a little while," says Polestar.

It could be a great idea. Detaching from the day-to-day life might net us some improvements in all sectors of life.

We believe that going for a drive in a 1985 Volvo 740 would have the same outcome and be even better than just touching trees. Or should we wait for the Apple car?

What would you do? Let us know below.