Peugeot Gets New International Signature

The French at Peugeot felt the need to reinvent and set new targets for the near future, so we’re about to witness serious changes. Their aim is quite serious: to move up 3 places in the world car market, to establish Peugeot as the benchmark for style and to become the leader for mobility services.

In its quest, Peugeot is counting on “investing in cutting edge technology: electric propulsion in the i0n and E-Vivacity scooter from 2010, diesel hybrid in the 3008 from 2011, e-HDi (micro-hybrid) also from 2011 on the entire diesel range and plug-in diesel hybrid in 2012,” says Peugeot

The French will also update their style. If you’re wondering where they’re heading, “SR1 concept car is proof of this. It embodies the strongest, the most extreme and the most pure expression of the Peugeot Style of tomorrow.”

Another important decision is introducing the Mu by Peugeot program in Europe, which basically “allows everyone, whether they own a vehicle or not, whether they are a Peugeot customer or not, to access a range of mobility services via a pre-paid card which can be topped up via an internet site.”

Maybe the most important change for the French manufacturer is the change of identity. “In order to implement and illustrate this marque plan all over the world, Peugeot is adopting a new international signature: Peugeot, MOTION & EMOTION,” says Peugeot.