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New Design Directors Appointed at Peugeot and Citroen

The PSA Peugeot Citroen Group announced today it has appointed two new design directors for both Peugeot and Citroen, effective January 4, 2010. Gilles Vidal and Thierry Metroz, the new design directors for Peugeot and Citroen respectively, will report to Jean-Pierre Ploue, Design Director for the PSA Peugeot Citroen Group.

According to a company statement, the appointment of Vidal and Metroz confirms Ploue’s goal of clearly differentiating the two brands. Maintaining a lead in automobile design is one of the priorities announced by Philippe Varin, Chairman of PSA Peugeot Citroen.

Gilles Vidal, 37, joined PSA after graduating from the Art Center College of Design of Vevey in Switzerland in 1996. Beginning his career as an exterior designer, Vidal worked on the C3, C3 Pluriel, C2 and Picasso while under the direction of then Design Director Donato Coco and furthermore alongside Ploue to revamp the Group’s line-up.

Since early 2009, he has been in charge of concept cars for Peugeot’s styling department. With the Peugeot BB1, which combines the features of a two-wheel and four-wheel vehicle, he reached the peak of his design work. He also helped to define Peugeot’s new identity, to be unveiled in early January.

Thierry Metroz, 46, is a graduate of Ecole Nationale Superieure des Arts Appliques et des Metiers d’Art (ENSAAMA). He has spent his entire career in automobile design. His professional experience includes setting up design and styling units abroad and managing international projects in Asia and Brazil. He was most recently Vice President of Exterior Design at Renault before leaving the rival automaker in July.
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