Opel Invests €8 Million in Eisenach Paint Shop to Boost Adam Production

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Photo: Opel
German automaker Opel has made modification to the Eisenach factory in order to increase production capacity for their cute little city car, the Adam.
One year on since the model's launch at Paris 2012, demand is still very high. A two-color finish where the body and the roof come in different shades is proving especially popular. Two third of customers want it, and in order to be able to keep up with demand, they've had to make an extensive expansion to the paint shop. Opel is investing around eight million euros in the Eisenach plant for these modifications.

To get a different color for the roof, grille bar and side mirrors, the Adam has to go through the paint booth a second time. In order to increase capacity, a new masking line is being introduced in Eisenach. It will also create more space for the expansion of another production line, where the ADAM doors and tailgate are removed and then re-fitted.

"We continuously invest in the improvement of our super-efficient facilities here in Eisenach,” says Stefan Fesser, Plant Manager at Opel Eisenach. "To react even more quickly to the high demand for two-colored Opel ADAMs, in future 17 instead of 13 two-colored ADAMs will roll off the assembly line per hour in the paint shop.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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