Opel Chooses Katie Melua as New Brand Ambassador

Opel has chosen Katie Melua as its brand ambassador, announcing the cooperation during a web broadcast from Air Studios in London. The collaboration comes at a good time, as it coincides with the singer’s 50 city European tour that will take place in 2011.

“We are thrilled to be working with Katie Melua, who is a remarkable person and fantastic artist. We are very pleased that she will be one of the faces of our brand in the future,” says Alain Visser, Vice President, Opel Sales, Marketing and Aftersales. “The key brand values in our strategy are innovation, dynamics and emotional design – as well as consistent environmental awareness and social responsibility. We are committed to these values and Katie Melua stands for them in a very credible and authentic fashion.”

Katie Melua is internationally respected as an adviser for environmental protection. Opel is hoping she will help the company to recapture its position in key markets.

“I like the way Opel addresses topics like environmental protection and sustainability while at the same time communicating emotion and a zest for life. Yesterday I had the chance to drive the Ampera in London – and that was great!”, said the singer, sounding very exited about her experience with the Ampera.

The singer-songwriter has already won an impressive collection of awards during her career. They include the 'Echo' (Most Successful Newcomer International) and the 'DVD Champion' (Category Music Artist Award), both in 2005, the Dutch 'Edison Award' 2006 (Best International Singer), the World Music Award 2006 (most successful British female singer worldwide), the 'Golden Camera' (Best International Musician) and another 'Echo' (Best Artist International Rock/Pop), both in 2007.