Photo: Nissan
After Nissan started making Leaf EVs in North America, sales of the revolutionary car have skyrocketed to new highs, reaching record monthly levels in March and a 23.5 percent year-over-year sales increase in April.
But to really understand how successful the Leaf is, we need a nicely rounded number, 25,000. That's how many have been sold in the US so far, making this the best selling electric vehicle in the United States so far.
"From the beginning our goal with LEAF has been to bring affordable, zero-emission transportation to the mass market in a practical, fun-to-drive package," said Erik Gottfried, Nissan director of electric vehicle (EV) marketing and sales strategy. "With more than 25,000 LEAFs in the U.S. and 62,000 around the world, we're seeing the adoption curve for EVs accelerate, and there is tremendous interest not only on the West Coast but in a number of new strongholds like Atlanta, Raleigh, Denver, Dallas, Chicago, St. Louis and many more."
"Pioneering the EV trail with LEAF, we've had the opportunity to evaluate the purchase process of EV buyers. We have maintained an ongoing dialogue with our customers, and through that we've learned just how different the process is for buying a LEAF versus a traditional gas-powered car," said Gottfried. "We've found that customers interested in LEAF come to the showroom exceptionally well educated about the product. Then post-purchase, they stay engaged with us, connect with the LEAF owner community and share their experience broadly, which drives greater interest in LEAF."
"We've also learned how infrastructure plays a role in a consumer's decision to go all-electric," added Brendan Jones, Nissan's director of EV infrastructure strategy and deployment. "We already knew that areas with a higher concentration of EVs would require more charging stations, but trends show that the reverse is also true—a more robust charging infrastructure generates greater interest in EVs and stimulates more EV driving among EV owners."
"From the beginning our goal with LEAF has been to bring affordable, zero-emission transportation to the mass market in a practical, fun-to-drive package," said Erik Gottfried, Nissan director of electric vehicle (EV) marketing and sales strategy. "With more than 25,000 LEAFs in the U.S. and 62,000 around the world, we're seeing the adoption curve for EVs accelerate, and there is tremendous interest not only on the West Coast but in a number of new strongholds like Atlanta, Raleigh, Denver, Dallas, Chicago, St. Louis and many more."
"Pioneering the EV trail with LEAF, we've had the opportunity to evaluate the purchase process of EV buyers. We have maintained an ongoing dialogue with our customers, and through that we've learned just how different the process is for buying a LEAF versus a traditional gas-powered car," said Gottfried. "We've found that customers interested in LEAF come to the showroom exceptionally well educated about the product. Then post-purchase, they stay engaged with us, connect with the LEAF owner community and share their experience broadly, which drives greater interest in LEAF."
"We've also learned how infrastructure plays a role in a consumer's decision to go all-electric," added Brendan Jones, Nissan's director of EV infrastructure strategy and deployment. "We already knew that areas with a higher concentration of EVs would require more charging stations, but trends show that the reverse is also true—a more robust charging infrastructure generates greater interest in EVs and stimulates more EV driving among EV owners."
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