US consumers must be registered on NissanUSA.com by the end of today in order to be eligible for the early reservation process. According to the carmaker, reservations will open to the general public on May 15.
"Early interest in the Nissan LEAF has been highly encouraging," said Brian Carolin, senior vice president, sales & marketing, NNA. "People from across the country have raised their hands to be among the first to drive home a Nissan LEAF. Consumers are pledging broad support for the first affordable electric vehicle for the mass market."
Early reservations process steps are listed below:
- Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process.
- Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile.
- Consumers will be asked to pay by credit card a $99 reservation fee, which is fully refundable.
- After placing a reservation, a customer will be able to indicate a preferred dealer.
- Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.
- Reservations are limited to one per household.
- Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.
The MSRP for the 2011 Nissan LEAF is $32,780, while the lease price begins at $349 per month. Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer's after-tax net value of the vehicle will be $25,280.
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