Nissan Europe Sales Boosted 16.5% by Micra, Crossovers

Nissan has managed to stay well ahead of the European industry average last month, leading the pack with a strong 16.5 percent sales increase for October compared to the same month a year ago. This has translated in combined sales of 578,500 cars for the year to date, which is a massive 125,000 improvement over the first ten months of 2010.
Demand for the Indian-built Micra that caused them to take a lot of flack has finally picked up, and together with the Juke and Qashqai crossovers, helped boost Nissan’s market share to 3.8%, which is 0.5% more than a year ago.

Demand for the Juke has now surpassed the first 100,000 despite it having been launched less than a year ago, as Nissan’s plant in Sunderland, UK continues to operate ‘around the clock’ production to keep pace with demand for Juke’s bigger brother, Qashqai.

As we’ve come to expect, Russia is rapidly becoming the main market to focus on right now, with sales increasing by almost half.

“In September Nissan broke a 16-year old record and achieved its highest ever market share in Europe. This momentum has carried into October which is more than 8,000 units up on 2010,”
Guillaume Cartier, Nissan VP for Sales Operations in Europe commented. “Even more encouraging is the fact this performance is not limited to individual models or markets. Our crossovers are still as popular as ever, but we are witnessing an ‘across the range’ improvement with important contributions throughout most of our major markets.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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