Nissan Micra Sales Top Six Million Units

The Micra, know in Latin America and Asia as the Nissan March, is a supermini that Nissan has been making ever since 1982. It might sound a bit embarrassing, but we actually liked the previous generation a lot, especially the C+C, but people across the world seem to like the new one that was introduced in 2010 as well.

Nissan announced today that as of the end of last month, it has sold over six million Micras since its launch. “The Micra/March’s drivability, fantastic reliability and superb handling have been well received, striking a chord with customers in over 70 countries around the world,” said Yosuke Iwasa, Nissan’s global chief marketing manager for the Micra/March program.

Sales of the current generation began in March of 2010, after which it started arriving in China and India. The last generation was a bit more european, as Nissan built it in the UK. Subsequent production was shifted to manufacturing facilities in Thailand, India, China and Mexico.

“Six million units sold tell us the Micra/March has a track record of success. With over 28 years’ experience producing compact cars, we want our customers to enjoy the maximum value of the new Nissan Micra/March together with its new technologies. With the newly-developed V-platform shared between two new models being produced, reduced vehicle weight and new aerodynamics have contributed to fuel economy performance that is among the best in its class," Tsuyoshi Kobayashi, the Micra/March’s chief vehicle engineer, commented.

"Additionally, by thoroughly employing the common quality management standards of the Nissan Production Way (NPW), we are delivering cars which customers all over the world can drive with the assurance of global standards of quality,”
the executive added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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