Nissan Baptizes Its UK Built Crossover

It seems that the Japanese continue to try and draw attention towards the Nissan brand, as they’re are preparing  the launch of their new crossover at the Geneva Auto Show. The car is now officially named Juke and will arrive in showrooms in October.

"The Juke will inject some much-needed dynamism into the small car segment, offering European car-buyers an alternative to the traditional, uninspiring small hatchback," the automaker said.

The car which will be built in the UK is based on the Qazana concept car shown at the 2009 Geneva show. The crossover will be smaller than a Qashqai but bigger than a Nissan Note.

"We know that there are a lot of customers looking for a car which combines striking design, agile handling and driving pleasure, user friendly technology but not at the expense of practicality and convenience. These unique attributes will allow Juke to occupy a unique corner of the European market," said Nissan Europe sales and marketing head Simon Thomas.

"Nissan caught the mood of the European car-buying public with the Qashqai crossover and we've worked hard to study the market in the same way for Juke to be sure we meet the needs of European customers.

We're confident that Juke will bring a new generation of customers to Nissan, in the same way that Qashqai did. Our philosophy of challenging conventions with Qashqai has been a huge success. We've just reached the 500,000 landmark and we're applying many of the lessons learned from Qashqai to Juke. We're confident we'll have another success on our hands," added Thomas.