Photo: Ford
We know that GM says they aren’t concerned about the success Ford is having with the EcoBoost V6 powered F-150, because they have a new generation of pickups coming in a few years that will be lighter and more efficient. However, Ford isn’t an automaker to shy away from a weight-saving fight.
It looks like a veritable was is starting and we’re curious who has the edge. Ward’s Auto has the scoop on the next generation of F-Series full-size pickup truck, which they say will use aluminum for a number of body panels in order to save weight.
“We know our customers, and it’s all about the truck being a tool and they want it to be more productive and more efficient. So we have to keep moving the needle if we want to be king of hill. We’re always looking at all the ways of doing that going forward and we have a great strategy,” said Doug Scott, Ford’s truck marketing manager.
“We know our customers, and it’s all about the truck being a tool and they want it to be more productive and more efficient. So we have to keep moving the needle if we want to be king of hill. We’re always looking at all the ways of doing that going forward and we have a great strategy,” said Doug Scott, Ford’s truck marketing manager.
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