New 'Stay a Hero' Moto Safety Ad Speaks to Bikers

What better way to promote road safety than urging drivers and riders to think of their loved ones. In other words, focus on the family members they don't want to leave behind in an accident on the road. The latest campaign from the Sussex Safer Roads Partnership (SSRP) is using this approach to reduce the number of motorcyclist deaths and serious injuries on the Sussex roads.

However, the message of this video applies to any biker out there. The storyline of the “Stay A Hero, Stay Safe’ ad shows a young boy as he aspires to be just like his biker dad. The little one modifies his bicycle to create his own motorcycle experience, until his hero dad safely arrives back home from a ride.

“The film looks to remind bikers to ride safely for both themselves and their loved ones, and that they can inspire the next generation to ride skilfully and safely. Coming from a family of motorcyclists I hope the film illustrates the important contribution bikers make as role models and how their actions and approach to riding can directly influence those who look up to them,” said Daniel Cox, the writer and creator of ‘Stay a Hero, Stay Safe’.

“There are very few adverts out which speak directly to bikers, we are hoping that ‘Stay a Hero’ might fill in some of that gap. Rather than using fear and gore tactics we have tried to remind bikers of how great it is to ride while at the same time reminding them who they are going home to and why they need to stay safe. We are hoping the message will save lives this summer,” added Producer Sarah Alexander.

The SSRP is asking the community to share who their heroes are - whether that’s the people who inspired them to take up life on two-wheels or the individuals providing daily inspiration via the ‘Stay A Hero’ Facebook community page.