New Honda Fit Extends Lead Over Japanese Car Market

2014 HOnda Fit 1 photo
Photo: Honda
November sales figures are trickling in from all over the world and we think the numbers coming in From Japan are particularly interesting. For about two years, Toyota has had the best selling car in the country, be it a Prius or Corolla model, but that’s changed ever since Honda cornered the market with their new Fit.
For the second consecutive month, the Fit has been the most asked for car by Japanese customers. November figures showed 26,235 examples were sold .This not only tops October’s record of 23,281 Fits, but also means the car is extending its lead over the Prius.

The new Fit has the best fuel efficiency rating according to the J08 cycle, thanks to a new hybrid drive system. However, Toyota has made updates to the Aqua for 2014 which might increase customer demand in the next few months. However, data has shown Japanese buyers are attracted to the Fit because of design, sportiness and optional LED headlights.

However, Honda is still a small maker by overall volume because the top 10 list in Japan shows no less than 5 Toyota: Prius, Aqua, Corolla, Vitz and Crown.

It’s much the same story in the Japanese kei car market, where vehicles have to be a maximum of 3.5m and powered by 660cc engines. Honda has the best seller, the N Box, but Daihatsu has three models bringing a lot more overall volume.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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