The all-new Honda Civic is a car that needs no introduction, as it's a segment best-seller. However, Honda thought the coupe needed to shine in a new marketing campaign due to the unusual compromise it makes between looks and practicality.
There aren't that many front-wheel-drive compacts left on the market. Most people just buy the practical 4-door versions. But if you think of it the other way around, the 2016 Civic Coupe stands out in the crowd. The multiplatform campaign launching today includes TV, print and digital accomplishments that highlight the vehicle's new styling.
In the middle of it all is a 30-second spot called "Square" that changes the world we know by making everything square. Skaters can't do their thing because their wheels have edges and the same goes for cars. Yet somehow, we imagine that people will remember the dog.
The best way to describe it is a sad French Poodle with a square face. Somebody is going to like it so much that they're going to find a way to manufacture square dogs, just like the Japanese did with those rectangular watermelons that fit better inside your fridge.
"The bold styling and dynamic performance of the all-new Honda Civic Coupe have reset customer expectations for the compact car experience," said Susie Rossick, Assistant Vice President of Marketing at American Honda. "Our new campaign visually represents how the Civic Coupe is breaking the rules of conformity."
As some of you may already be aware, there's a Red Bull GRC version of the Civic Coupe which looks totally badass. Honda has now announced it wants your help to make the first-ever crowd sourced stunt track for the all-new Coupe. The #CivicDreamTrack is set to debut in June, and we hope it's just a monster jump over six helicopters or a new version of Gymkhana 6.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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