New Buick Regal Imagined as a RWD Luxury Mirage With V8 Firepower

It's been a while since Buick had a low-slung model in its US family, as the brand's current lineup comprises high-riding vehicles only. But what if they decided to give the Regal moniker another chance?
Buick Regal - Rendering 11 photos
Photo: Instagram | Jlord8
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You do remember the Buick Regal, right? After all, it was only discontinued from our market three years ago, yet it remains on sale in China, where it got a mid-cycle refresh.

Essentially a rebadged Opel/Vauxhall Insignia, the sixth-gen Buick Regal uses General Motors' E2XX platform, which is also the foundation stone of the Envision, Chevy Malibu, and Cadillac XT4.

The powertrain family comprised a 2.0-liter four-banger making 250 horsepower and a 3.6-liter V6 with 310 hp. The automaker used to sell both front- and all-wheel drive versions of the Regal stateside, where the 2020 model year had a starting price of $26,295, excluding the destination charge that bumped it by nearly $1,000.

Ever since it left the company's lineup, which became a crossover-only brand at home after the decision to pull the plug on it, there have been several unofficial attempts to bring it back from the dead. And by unofficial, we mean renderings. The latest that we came across bears jlord8's signature and made its way to social media recently, imagining it in completely new attire.

Does the overall shape look familiar? That's because it builds on the Cadillac Elmiraj Concept. The study was unveiled ten years ago at the 2013 Pebble Beach Concours d'Elegance as the show car successor to the 2011 Ciel, and it is a luxury coupe with pure rear-wheel drive and a V8 under the hood. At 205 inches long (5,207 mm) long, the Elmiraj uses a twin-turbo 4.5-liter V8 that develops around 500 hp and 500 lb-ft (678 Nm) of torque. Thus, it's not an athlete, but it won't make a fool of itself either.

As for some of the design cues that were changed in order for Cadillac's study to become a new Regal in the digital world, they mostly revolve around the face. The model has an entirely new front end inspired by some of Buick's modern vehicles, so there's no mistaking it for something else. It also features new trim on the front fenders and doors and rides on significantly larger wheels that fill the arches better than the ones used by the concept.

A new Buick land yacht would probably not sell in enough numbers to make it viable in the United States, hence why using the Elmiraj as a blank canvas makes zero sense. That doesn't mean that we wouldn't like to see one on the road and jump behind the wheel to find out if it's any good, and we're confident you feel the same, don't you? After all, the automotive world still needs new Buicks that don't have a generous ground clearance and a tailgate at the back.

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Editor's note: Real Buick Regal and Cadillac Elmiraj Concept pictured in the gallery next to the rendering.

About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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