Inside, the Elmiraj boasts the ultimate luxury materials, such as camel leather upholstery and hand-cut Brazilian Rosewood trim, and technology, including a retractable infotainment system and a futuristic instrument cluster with transparent tachometer and speedometer. In addition, the Elmiraj wears the company's new badge design that comes without the familiar laurel wreaths around the crest.
“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president of Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”
“We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative,” said Clay Dean, executive director of advanced design. “Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”