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Mondial Assistance Chosen by Mitsubishi UK to Offer i MiEV Tech Support

Once Mitsubishi decided it was going to launch the i MiEV electric car in Europe, a lot of problems had to be solved. As the Japanese keep working on solving some, Mitsubishi UK announced that the trained technicians for the EV will be provided by the Mondial Assistance service network.

“This is a very exciting new service provision for us, as we continue to work closely with Mitsubishi to enhance its customer offering for the launch of this landmark vehicle,” explains Lee Taylor, Automotive Director at Mondial Assistance in the UK. “The electric vehicle market offers us an important opportunity for growth and expansion, making this a significant win for Mondial Assistance.

“It is clear that our ability to provide a bespoke assistance service, supported by highly trained engineers means Mondial Assistance continues to be the first choice for leading manufacturers. We look forward to working closely with Mitsubishi to deliver a breakdown and recovery programme that brings added value to the customer experience.”


The i MiEV has been a true success on markets like Japan, while the European production is meant to start in October 2010. The car will be available on all the continent by the end of this year, so having a proper service network is very important for the Japanese.

Nick Palmer, Aftersales Director of Mitsubishi Motors UK, comments, “This partnership with Mondial Assistance delivers added value benefits to the ownership experience for Mitsubishi customers purchasing the i MiEV. Mondial Assistance provides an unrivalled level of customer care through the Mitsubishi Assistance Package and this agreement is part of our long-term relationship. By working with Mondial Assistance we can be confident that our i MiEV customers will get the expert care they need, when and where they need it. This is a market leading innovation and we have chosen a market leading assistance provider to support the UK arrival of the i MiEV.”
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