To give you an idea on the way Mitsubishi performs in the Unites States, you should know that the Japanese manufacturer sold a total of 53,986 vehicles in the U.S. last year, which represents a drop of 44.5 percent as compared to the previous year. 2007 was the only year when Mitsubishi managed to reach the 100,000 sold units milestone, with 128,993 sold vehicles.
“I’d say (we’ll hit the mark) probably within three years,” John Koenig, executive vice president-MMNA, was quoted as saying by WardsAuto. “We’ve assured (our dealers) we’re not leaving the North American market,” Koenig says. “That’s probably their biggest fear, because they’re reading about it in various journals.”
On the other hand, Mitsubishi is also focused on its European operations and the company will debut at the 2010 Geneva Motor Show in March the all-new ASX compact crossover, also know as RVR in Japan.
The ASX will provide enough room for 5 occupants and will go on sale in select European markets in late spring 2010.
The engine lineup will include several units, plus a Euro 5 compliant 1.8-liter turbocharged direct-injection configuration developed by MMC and Mitsubishi Heavy Industries. In order to reduce fuel consumption and CO2 emissions, the car will be fitted with automatic Stop & Go. "Together with a 6-speed manual transmission, this combination will provide high environmental efficiency," Mitsubishi said in a press release.
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