MINI Takes Fashion to the Streets of Milan

So, it’s almost Christmas time and you haven’t managed to buy presents yet. This is a situation in which an incredibly large number of us can be found this week. We’ll narrow the area of interest to those looking for automotive-related gifts.

Of course, the obvious choice would be to buy... a car. However, most models are probably out of people’s winter holiday budget range. And let’s not forget that it can be pretty difficult to park your car under the Christmas tree (last time we tried that things didn’t go to smooth).

This means that, if you want car presents, you’ll have to make due with things like scale models, accessories and branded apparel. As you could’ve expected, the offer is virtually unlimited, with carmakers racing to offer anything from toothpicks to laptops. This means that you’ll end up spending a lot of time shopping, as it can be pretty difficult to choose between so many items.

However, one carmaker though about this and decided that it doesn’t need a multi-story shop that can get you all confused. We are talking about MINI, which packed a large (but not too large) number of goodies in a double-decker bus and brought this to the street, allowing customers to make a blitz shopping session.

The mobile store was deployed in Millano, Italy, so we expect it to be packed with utra-fashionable items. The vehicle, which also includes a DJ-dedicated space (yes, this is a lifestyle machine), is making a stop at the Corso Vercelli shopping district between December 22 and 24.