2023-11-27 MINI Says 2014 Cooper Looks Better in Person - autoevolution

MINI Says 2014 Cooper Looks Better in Person

A few days ago, we showed you crisp spy photos of the third-generation F56 MINI Cooper S totally undisguised. Three cars were present for an official photo shoot, and while we stopped short of calling them ugly, it was painfully clear they weren't as good looking as the models from a decade ago.
MINI Cooper S under wraps 1 photo
Photo: MINI
MINI took the criticism and turned it into a funny press statement, acting as if the car was a diva that was being harassed by the paparazzi:

Outrageous! MINI secretly photographed at private getaway. (07/2013)

Oxford. Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim.  Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment. The young one was yellow and completely defenceless. We understand the worldwide interest in our family but it is not the British way to send such unfavourable pictures around the globe.

But like a good stiff-upper-lipped Brit, MINI shall not complain, although we would like to officially state that we are not flattered. The published pictures do not reflect our good looks any way. As every celebrity knows, those extra long telephoto lenses have the devastating ability to negatively distort all surfaces, lines and angles. Therefore our advice: next time come closer to the object of desire. If that doesn’t work, don’t worry,  shortly you will have the opportunity to experience the MINI up close and personal, and to take pictures from all angles.

We think it's funny how they put this statement together, but we're not amused. There's nothing British about that photo shoot or the car for that matter. Secondly, the car doesn't have cellulite from eating donuts and sitting around all day, it's just a strange design. And lastly, even if it not bad-looking, just take a look at what a once boring car company like Kia makes nowadays: the new Soul, the new pro_cee'd or the not-so-new Sportage. Eat your Snickers, MINI!
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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