Photo: Borgward
Danish designer Anders Warming has been confirmed as the new head of design for the Borgward brand.
Mr. Warming recently left the MINI brand to seek new opportunities, and a press release from the revived German brand has revealed his new job. The Borgward appointment comes after 16 years spent by Anders Warming in the BMW Group.
The Borgward brand is the first automaker from Germany to introduce a Board of Management position for Design, which will be taken by Anders Warming. His new role will be effective starting January 1, 2017, but Mr. Warming will be in the offices of the German company before that date.
Representatives of the Borgward brand have stated that they are delighted to have someone like Anders Warming on their team. Their enthusiasm is understandable, as the 43-year-old Danish designer has worked for two German automakers, BMW and Volkswagen. In the past six years, Warming was the head of MINI’s design team in Munich, Germany.
As we previously explained, Warming is credited for helping the BMW Group move the MINI brand upmarket. Even with all of the advanced materials available in the German corporation, pushing a brand upmarket would not have been possible without an appropriate design.
Anders Warming has created concept cars like the MINI Vision Next 100 Concept, as well as the second-generation Countryman, ongoing Clubman, and the beautiful Superleggera concept car. Furthermore, the very first five-door MINI was launched with Warming at the head of the design department.
Before leading MINI’s design department, the Danish designer had worked at BMW, where he shared a studio with Chris Bangle and Adrian van Hooydonk, two of the artists that shaped the way BMW models have looked in the past 20 years.
Before joining BMW, Warming studied at the Art Center College of Design in Vevey, Switzerland, as well as in Pasadena, California, at an equivalent institution. His first employment in the design industry was at the BMW Designworks studio in California, followed by a short stint at the Volkswagen Group.
Interestingly, his former boss, Gert Hildebrand, left MINI to join Qoros, another brand started with Chinese funds. Unlike Qoros, Borgward is a German make, with European headquarters, but it is also financed by Chinese investors.
The Borgward brand is the first automaker from Germany to introduce a Board of Management position for Design, which will be taken by Anders Warming. His new role will be effective starting January 1, 2017, but Mr. Warming will be in the offices of the German company before that date.
Representatives of the Borgward brand have stated that they are delighted to have someone like Anders Warming on their team. Their enthusiasm is understandable, as the 43-year-old Danish designer has worked for two German automakers, BMW and Volkswagen. In the past six years, Warming was the head of MINI’s design team in Munich, Germany.
As we previously explained, Warming is credited for helping the BMW Group move the MINI brand upmarket. Even with all of the advanced materials available in the German corporation, pushing a brand upmarket would not have been possible without an appropriate design.
Anders Warming has created concept cars like the MINI Vision Next 100 Concept, as well as the second-generation Countryman, ongoing Clubman, and the beautiful Superleggera concept car. Furthermore, the very first five-door MINI was launched with Warming at the head of the design department.
Before leading MINI’s design department, the Danish designer had worked at BMW, where he shared a studio with Chris Bangle and Adrian van Hooydonk, two of the artists that shaped the way BMW models have looked in the past 20 years.
Before joining BMW, Warming studied at the Art Center College of Design in Vevey, Switzerland, as well as in Pasadena, California, at an equivalent institution. His first employment in the design industry was at the BMW Designworks studio in California, followed by a short stint at the Volkswagen Group.
Interestingly, his former boss, Gert Hildebrand, left MINI to join Qoros, another brand started with Chinese funds. Unlike Qoros, Borgward is a German make, with European headquarters, but it is also financed by Chinese investors.
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