Photo: MINI
We can almost hear you going “what the heck has MINI to do with furniture?”, yet we can assure you folks that after reading this all questions will be answered. First of all Salone del Mobile is the largest furniture trade fair of its kind in the world. Secondly, MINI will never waste a chance to show how talented their design department is in fact. And that's how our story begins.
The exhibition is weeks away from getting started which is why the Italian city of Milan is quite busy these days. The exhibition that showcases the latest furniture and design from countries around the world is also a very good opportunity for carmakers to sell their products. And since they’re not really allowed to turn the famous fair into a motor show, they’ll rather explore their inner designs sights.
So, for this year’s Salone del Mobile, MINI has teamed up with Spanish designer and artist Jaime Hayon to present an installation they claim conjures up visions of tomorrow’s urban mobility in the form of an imaginary world. Are we talking about some sort of a 21st century diorama? Well, not really.
According to MINI, the focus of the art project is the company’s Citysurfer concept, a flexible electric kick scooter that provides a smarter and more personalized way of getting around town. So it’s a scooter? Noo, for Jaime Hayon it is “the starting point of a fantastical journey through a modern metropolis, for which he is designing two variants of the MINI Citysurfer concept”.
It’s the urban jungle that Hayon wants to bring to the world and the designer has dreamed up a road made of Carrara marble supported by luminous blue pillars, while shiny brass lamps point the way to an imaginary destination. Accessories specially developed for the installation, such as a helmet - part high-tech object, part playful mask - and a jacket likewise are also part of the final picture.
Curious to see it? Good, then you’ll most likely be in Milan in April, from 14 through 19th when the installation “Jaime Hayon Urban Perspectives for MINI” will be on show at the Laboratorio Bergonone in Via Bergognone 26.
So, for this year’s Salone del Mobile, MINI has teamed up with Spanish designer and artist Jaime Hayon to present an installation they claim conjures up visions of tomorrow’s urban mobility in the form of an imaginary world. Are we talking about some sort of a 21st century diorama? Well, not really.
According to MINI, the focus of the art project is the company’s Citysurfer concept, a flexible electric kick scooter that provides a smarter and more personalized way of getting around town. So it’s a scooter? Noo, for Jaime Hayon it is “the starting point of a fantastical journey through a modern metropolis, for which he is designing two variants of the MINI Citysurfer concept”.
It’s the urban jungle that Hayon wants to bring to the world and the designer has dreamed up a road made of Carrara marble supported by luminous blue pillars, while shiny brass lamps point the way to an imaginary destination. Accessories specially developed for the installation, such as a helmet - part high-tech object, part playful mask - and a jacket likewise are also part of the final picture.
Curious to see it? Good, then you’ll most likely be in Milan in April, from 14 through 19th when the installation “Jaime Hayon Urban Perspectives for MINI” will be on show at the Laboratorio Bergonone in Via Bergognone 26.
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