Photo: MG Motor UK Limited
The MG brand is getting ready to enter Europe’s thriving SUV market. The new model planned by the British brand is called GS and is a compact SUV designed for Europe.
The production version of MG’s upcoming SUV will be shown in its final production form at this year’s London Motor Show, the premiere being scheduled for May 6. The MG GS is the brand’s first SUV, and the company has released the first design sketches of its upcoming model.
The illustration shows several design elements in common with the example shown at last year’s Shanghai Motor Show. Back then, it was a concept called CS in the first teaser images, but ended up being showcased as the GTS.
The MG GTS concept had a size similar to the current generation Honda CR-V. At first, the SUV was supposed to be sold only in China, but it appears that the SAIC-owned British brand has changed its mind.
After all, the company prides itself on being the fastest growing brand in Britain in 2014 according to official figures from the Society of Motor Manufacturers and Traders. Furthermore, MG has the fastest growing network of dealers in the UK, as the company is registering a continuous increase in sales.
The first production MG GS SUVs will roam British roads in June this year. The car was designed in Longbridge, Birmingham, and is described by its makers as “the next big leap.”
The people at MG are euphoric about what they turned the GS into and expect it to be a competitive car in one of Europe’s most attractive segments. All that is left to see is if the design language, described as “confident and dynamic,” will be matched by the powertrain offer and the price range.
If all these boxes are checked, the car has a shot at Europe’s SUV market, a challenging atmosphere that’s growing in sales. However, just making an SUV is not the key to success in Europe, as some carmakers have learned. By the end of next year, we’ll find out if MG got their recipe right.
The illustration shows several design elements in common with the example shown at last year’s Shanghai Motor Show. Back then, it was a concept called CS in the first teaser images, but ended up being showcased as the GTS.
The MG GTS concept had a size similar to the current generation Honda CR-V. At first, the SUV was supposed to be sold only in China, but it appears that the SAIC-owned British brand has changed its mind.
After all, the company prides itself on being the fastest growing brand in Britain in 2014 according to official figures from the Society of Motor Manufacturers and Traders. Furthermore, MG has the fastest growing network of dealers in the UK, as the company is registering a continuous increase in sales.
The first production MG GS SUVs will roam British roads in June this year. The car was designed in Longbridge, Birmingham, and is described by its makers as “the next big leap.”
The people at MG are euphoric about what they turned the GS into and expect it to be a competitive car in one of Europe’s most attractive segments. All that is left to see is if the design language, described as “confident and dynamic,” will be matched by the powertrain offer and the price range.
If all these boxes are checked, the car has a shot at Europe’s SUV market, a challenging atmosphere that’s growing in sales. However, just making an SUV is not the key to success in Europe, as some carmakers have learned. By the end of next year, we’ll find out if MG got their recipe right.
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