Photo: Auto Motor und Sport
Since the BMW 3 Series is, and always was, the benchmark for compact luxury sedans, Mercedes-Benz decided it was time, once and for all, to try and claim the number one spot in this segment.
Their latest plan is to release 2 new models to stack up against BMW's 3 Series Convertible and Touring versions, since the C-Class is offered only in Sedan and Coupe versions, for the moment.
Furthermore, the Stuttgart based company plans to offer some new diesel engines too for the C-Class in the US. However, BMW is already one step ahead of MB. The cars Daimler is planning to overthrow are already moving into a new era.
The Sedan and Touring versions will continue to be sold under the 3 Series badge but the Convertible and Coupe will transgress into the 4 Series starting with this year. That means that Mercedes will have to rethink its cars, once again.
According to Automotive News, the new C-Class Sedan will be launched in 2014 at the NAIAS and all the other variations will start coming out towards 2015, along with diesel engines and all-wheel-drive systems.
“We were fighting the 3 series with two arms tied behind our back, and now we will change that," Mercedes-Benz USA CEO Steve Cannon told Automotive News.
The new cars will be built at the same plants as the ones being commercialized today, at the Tuscaloosa plant in Alabama.
Their latest plan is to release 2 new models to stack up against BMW's 3 Series Convertible and Touring versions, since the C-Class is offered only in Sedan and Coupe versions, for the moment.
Furthermore, the Stuttgart based company plans to offer some new diesel engines too for the C-Class in the US. However, BMW is already one step ahead of MB. The cars Daimler is planning to overthrow are already moving into a new era.
The Sedan and Touring versions will continue to be sold under the 3 Series badge but the Convertible and Coupe will transgress into the 4 Series starting with this year. That means that Mercedes will have to rethink its cars, once again.
According to Automotive News, the new C-Class Sedan will be launched in 2014 at the NAIAS and all the other variations will start coming out towards 2015, along with diesel engines and all-wheel-drive systems.
“We were fighting the 3 series with two arms tied behind our back, and now we will change that," Mercedes-Benz USA CEO Steve Cannon told Automotive News.
The new cars will be built at the same plants as the ones being commercialized today, at the Tuscaloosa plant in Alabama.
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