Photo: Daimler AG
The Stuttgart brand is the new head honcho in the latest American Customer Satisfaction Index (CSI), with Lexus remaining second, while Toyota, Subaru and Honda all shared the same score in third place.
Mercedes-Benz scored 88 points on a scale of 0 to 100, dragging the overall European carmakers score upwards in the process and beating all the other brands that do business in the land of the free.
The American Customer Satisfaction Index is based on both phone and e-mail interviews with randomly selected car customers, so it's pretty much like a version of a JD Power survey. This year's CSI survey was done interviewing between April 6 and May 22 4,078 people that recently bought a new car.
The index began back in 1994 and measures customer satisfaction with the quality of 20 both foreign and domestic automakers, squeezing in other factors such as dealership experience and quality versus price. It was created by the University of Michigan's Ross School of Business and is currently produced by ACSI LL.
The American Customer Satisfaction Index is based on both phone and e-mail interviews with randomly selected car customers, so it's pretty much like a version of a JD Power survey. This year's CSI survey was done interviewing between April 6 and May 22 4,078 people that recently bought a new car.
The index began back in 1994 and measures customer satisfaction with the quality of 20 both foreign and domestic automakers, squeezing in other factors such as dealership experience and quality versus price. It was created by the University of Michigan's Ross School of Business and is currently produced by ACSI LL.
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