Photo: Wayne Jung/Behance
Car companies take great pride in their logos and other unique design elements – after all, it is because of them that cars can be instantly recognized by even the less auto savvy among us. Yet, so far, no carmaker went to such a trouble as to use platforms shaped like their logos for a build.
In the race for brand awareness, BMW for instance chose to greatly exaggerate one of the defining design cues of its cars. The iconic Bavarian kidney grille grew larger and larger, until it reached the unreal dimensions on the new 4 Series.
Grilles on Mercedes-Benz cars have grown as well over the years, albeit to a smaller extent. So far, Mercedes is yet to respond in an official way to the huge BMW kidneys, but that hasn’t stopped a guy by the name of Wayne Jung from formulating a response for them.
Wayne describes himself as an exterior designer for Volvo Cars. As a side project perhaps, he came with what is certainly one of the most insane car concepts we’ve seen in some time.
It’s called the Mercedes-Benz Red Sun, both because it is red in color, but also because it draws energy from the Sun to get itself going. It runs on electromagnetic wheels, but most importantly, it was build on stars. Mercedes-Benz stars.
A quick look at the front or rear of the Red Sun reveals a huge, three-pointed star logo (without the circle that ties the three points of the star together) made so familiar by the German carmaker. What we’re seeing is in fact a view of the car’s platform, coming out from under the body to dazzle everyone.
The design of the Red Sun called for the body to be mounted on top three star-shaped ribs. Each of the ribs, fitted one behind the other at a set distance and connected so that they form the skeleton of the digital creation, is there to support some parts of the body.
The body of the concept, shaped like an UFO if we are to trust what the designer says, is wrapped in solar panels whose cells follow the sun when parked. Inside, the driver seat, located on top one of the three star ribs, seems to be floating.
The design of the Red Sun is extreme to say the least, and overall very unlike Mercedes. But we certainly would not mind if someone found the resources to make it real, even if just in concept car form.
Grilles on Mercedes-Benz cars have grown as well over the years, albeit to a smaller extent. So far, Mercedes is yet to respond in an official way to the huge BMW kidneys, but that hasn’t stopped a guy by the name of Wayne Jung from formulating a response for them.
Wayne describes himself as an exterior designer for Volvo Cars. As a side project perhaps, he came with what is certainly one of the most insane car concepts we’ve seen in some time.
It’s called the Mercedes-Benz Red Sun, both because it is red in color, but also because it draws energy from the Sun to get itself going. It runs on electromagnetic wheels, but most importantly, it was build on stars. Mercedes-Benz stars.
A quick look at the front or rear of the Red Sun reveals a huge, three-pointed star logo (without the circle that ties the three points of the star together) made so familiar by the German carmaker. What we’re seeing is in fact a view of the car’s platform, coming out from under the body to dazzle everyone.
The design of the Red Sun called for the body to be mounted on top three star-shaped ribs. Each of the ribs, fitted one behind the other at a set distance and connected so that they form the skeleton of the digital creation, is there to support some parts of the body.
The body of the concept, shaped like an UFO if we are to trust what the designer says, is wrapped in solar panels whose cells follow the sun when parked. Inside, the driver seat, located on top one of the three star ribs, seems to be floating.
The design of the Red Sun is extreme to say the least, and overall very unlike Mercedes. But we certainly would not mind if someone found the resources to make it real, even if just in concept car form.
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